The apple archetype is highly sought after by those starting a new business, as it is said to attract sales and customers, which indeed it does. Many rely on the symbol used by the Apple company and mythologies to support this claim. However, the situation should be analyzed as a whole to fully leverage the potential of this archetype.
It’s not that this archetype will simply attract customers and sales, but rather it will create a psychic connection between your brand and the product. If your product conveys to the customer that it is of quality, high value, and can represent status, the customer will certainly buy it. This is what Apple represents with the use of the bitten apple as its symbol, although it may not be as useful in the case of a store selling more affordable products, such as items for $1.99, for example.
A connection is made when we see the Apple symbol, represented by a bitten apple. All the collective unconscious related to the apple is reflected in it, meaning something of great value and status, as depicted in Norse, Greek, and other mythologies.
It’s no secret that this company’s products are more expensive than the competition’s, but they are also innovative and of high quality. The apple archetype will connect our emotion with the object.
Different representations of the apple archetype:
- Bitten Apple: Represents an irresistible desire.
- Golden Apple: Increases sales, attracts wealth and abundance.
- Red Apple: Represents attraction, desire, and love.
Other qualities associated with the apple archetype include desire, sensuality, knowledge, prosperity, fertility, and beauty. It also helps to step out of the comfort zone and take action.
In Norse mythology, the gods who ate the golden apple became immortal and remained young.
Shadow Side of this Archetype
In mythology, the apple of discord was an apple offered by the goddess Discordia, so it can bring change, discord, and disagreements to the environment. Changes are good for those who are open to them, but they can be bad for those who are not.
How to Activate the Apple Archetype
The use of images is the most common way to activate archetypes. An image in a place you frequently access, like your cell phone screen or computer wallpaper. It is highly recommended to choose the image of the apple according to your desire, such as a golden apple, bitten apple, red apple, wet apple, etc.
Try a free website called Canva, where you can create your own wallpaper for free. You can also use other tools, such as audio and biokinesis. Check out the combo below for more information on archetypes.